Trustworthy, Expertise, Creativity and Technical Perfection

I was born in 1969 in Amsterdam, the Netherlands, where I have lived ever since. After studying photography at the Royal Academy of Art in The Hague and gaining exceptional practical experience at Madame Tussaud’s, I worked for various photographers for a period of six years. To mention a few of my mentors, Rimi Janssen has inspired my love for culinary photography and Ronnie Hertz taught me the art of photographing people and fashion. I started working as a professional photographer in 1988, and in 1995 I started my own photo studio in the centre of Amsterdam.

Nowadays, I mostly work for international advertising agencies and advertisers, but also for companies, large, mid-size and even small. My clients include publishers, magazines, newspapers, and governments. The photographs I make can be of anything and shot anywhere - in a studio or on location anywhere aroundthe globe.

What I most like about my work is the diversity. My clients contact me for diverse projects, from global campaigns to local ads. Trustworthy, expertise, creativity and technical perfection is my way of working. Customer focus and loyalty is of utmost importance to me. Lifestyle and beauty, food and drinks and corporate photography are some of my favourite themes. Global advertising, e-commerce and online shops have my special interest.

My work is sold in galleries and I have exhibitions on a regular basis. To me as an artist it is more important that many people enjoy looking at my work in their homes and offices. I have sold art prints online for two years – tailor-made for the client’s exact needs – in an effort to decorate work and living environments all around the world. This project is called theMuze.eu, referring to the Muses of ancient Greece who inspired the creation or arts. To create custom-made and one-of-a-kind series of art prints, I work with companies’ products, services, themes and ideas. By approaching the clients’ products and services from a new, artful point of view, I create new views and insights into the company’s product portfolio.